2017 is here, and with it, a new freelance writer trend. More than that, it’s profitable too. Here is what happened. You see, not so long ago, 500 words was an acceptable length for blog posts. This was true even just a couple of years ago. However, with the rise of content writing robot software, internet content quality was lacking. So much so that Google put a nail in the coffin for 300 word low value, keyword stuffed content. This means authority content will grow to take over a sizable portion of the market share. And all of those crappy $5 dollar blog post assignments? They will be a thing of the past. That’s another good reason to stay away from content mills. I wrote about my experiment with them last week in an article I posted on LinkedIn. It was a let down to say the least.
So what does this mean for the future of freelance writers? Better quality work for starters. This will be your chance to shine as the days of writing $30/1000 word posts will be history. You should see $400/1500 word post opportunities on the horizon, and seek them out. Longform content will be the next big wave (partially as an effort to keep Google appeased and also because the blogging world is getting more competitive). This puts mega value on high-quality longform posts of 1500 words or more. And don’t worry, robot software can’t write this type of content… yet. Translation? The opportunity for any freelance writer is huge.
C-level clients (CEO, CFO, COO) will need content written on a regular basis. They do not have time to do it themselves so they will contract the work to a ghostwriter. Plus, toss in the handy-dandy fact that all of these important people are being told they need a great book to market and you have a nice opportunity on your hands to make anywhere anywhere between $30,000-$55,000!
Take Advantage of Inbound Marketing
The key is to focus on inbound marketing as much as outbound marketing. do this and the good jobs will find you instead of you having to look for them. Don’t misunderstand. There is nothing wrong with going after clients you would like to write for. However, once your inbound marketing is on point, i.e. you have great guest posts and back links from high traffic websites, they will find you. All accounts say they are looking for you too.
New research from the University of Princeton is telling. Between 2005 and 2015 10 million jobs were created in the US. Of that number, 94% were freelance positions. What does this mean? Companies are actually looking for you. Therefore, don’t undersell your products and services. You are in demand and should be charging as such.
Retainers and Flat Fee Projects, Freelance Writer Gold
To help, pitch either a retainer or per project price to your client. This keeps you from falling into the hourly trap where productivity is nonexistent. Let’s be honest, if you work twice as hard on an hourly project you’re actually making less money. However, if you work twice as hard on a flat free project you will make more. Get used to doing this now so you will already have the skill set and confidence under your belt when you start landing bigger fish.
You won’t be shy or think twice about charging a client $4,000-$5,000 for your work if you have spent time developing your pitch and pitching the right clients. Authority content is going to be a huge benefit for freelance writers for a few years. Longform posts are here to stay. It’s time to start capitalizing on the trend now while it is in the beginning stages of an upswing. Shore up inbound marketing tactics and get over the psychology of underselling. This will position you to take full advantage of the opportunities that come your way. You won’t be sad at all to see those crappy $5 posts float away to occupy the same spaces Angelfire and Geocities do.
Need help finding these opportunities? Try Josh Turner’s book, Connect. LinkedIn is a goldmine if you know how to dig properly. Josh does. He can help. Need help polishing your online business presence? Try my Pocket Guides. They are great resources.